Data maturity doesn’t sit still: what might have been considered data maturity ten or even five years ago doesn’t hold up today. Analytics, business intelligence, machine learning, and everything else that goes into an organization’s data landscape have come far in recent years. Achieving data maturity isn’t a “one and done” proposition, like turning 18 or having your wisdom teeth pulled. It requires steady maintenance.
But for some organizations, attaining initial data maturity still feels out of reach. Even if they’re collecting data, they aren’t utilizing it to its fullest.
Data Is Only as Valuable as Your Ability (and Willingness) to Use It.
Companies today collect data at a truly astonishing rate. The internet has enabled mechanisms of data collection that would have been unimaginable twenty years ago, and much of this data is given freely by consumers in exchange for access to digital services. So, what are companies doing with this glut of valuable information?
As it turns out, the answer is often “not much.” Less than a quarter of businesses would describe themselves as data-driven, which means a whole lot of companies out there are making major decisions based on opinion, tradition, or cribbing off their competitors. This often boils down to a series of obstacles that prevent a company from to turning data into action including:
Unfortunately, this means that many companies are making a financial investment in data without reaping the benefits. It’s a lose-lose scenario, but it doesn’t have to be.
The Outcomes of Improving Your Data Maturity
The most compelling reasons to improve your data maturity are the results you can achieve.
Those outcomes can include:
The hardest part of achieving data maturity is starting. We can help with that.
Would you climb an unknown mountain without a map or a guide? The path to data maturity is no different—full of winding turns, tough terrain, and changing conditions. And a strategic data roadmap will be the guide you need to put you on the path to success.
When we partner with an organization, we do the leg work to create a customized data strategy and advise what skills, tech, and budget are necessary to execute on that strategy. Additionally, the strategy is tailored to each client’s business goals, providing them with quick wins upfront while also setting them up for long-term success.
If achieving data maturity was simple, every business would do it. That’s why we’re here. Let’s work together to create a sound data strategy that will set you up for success.
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