Data Strategy: The Difference Between Collecting Data and Finding Insight
For many businesses, data is little more than a byproduct of day-to-day operations. Those organizations miss out on a wealth of benefits and opportunities that lie hidden in the data they’re already collecting. Deriving value from that data depends on developing a data strategy—defining how data will move past simply existing to truly supporting the organization.
Why data strategy matters
Data has no value until it serves your organization, and without a data strategy, you’re basically operating an information slot machine—every now and then you’ll hit on insight, if you’re lucky.
What data strategy includes
A data strategy includes an array of concerns about how your data is ingested, stored, accessed, shared, visualized, kept secure, and applied to the complex questions you want to answer to move your organization forward.
How to get started
No matter the inspiration, a data strategy helps you lay the foundation for a sustainable, scalable, simple data program. And it always starts by figuring out where you stand right now through a data maturity assessment.
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