Data Strategy: The Difference Between Collecting Data and Finding Insight

Data has no value until it serves your organization, and without a data strategy, you’re basically operating an information slot machine—every now and then you’ll hit on insight, if you’re lucky.

A data strategy includes an array of concerns about how your data is ingested, stored, accessed, shared, visualized, kept secure, and applied to the complex questions you want to answer to move your organization forward.

No matter the inspiration, a data strategy helps you lay the foundation for a sustainable, scalable, simple data program. And it always starts by figuring out where you stand right now through a data maturity assessment.