Data Modeling

Shape your data systems to reveal insights that lead to exceptional outcomes.

How We Help

Data modeling is an essential component of designing data warehouses, planning IT structure and strategy, and supporting business processes.

A data model is a visual representation and an evolving documentation of the types of data in your system, the relationships between data points, and how it’s all organized. Data models are derived directly from stakeholders in response to questions about what they need to know from their data.

Just having data isn’t enough; your organization needs the architecture in place to glean actionable insights from it. Data modeling is a key piece to structuring your data to present the best insights to you. When you see the types of data your system uses and stores and understand the relationships between them, you can use them to fuel your business.

Data models are visual frameworks—the foundation for the analytics decision makers will use to propel business forward. Getting this structure right within your data warehouse is as critical as laying out the electrical system properly in a new sports and entertainment arena: it will dictate all your future capabilities. Done right, it’s scalable, adapting and growing along with your organization. But if you’re trying to fit an out-of-the-box solution into your particular situation, you’ll expend as much energy and effort as you would simply customizing from the start, and still find yourself up against limitations.

Impact Story

Clearing a Way Forward to Insight from Integrated Data

We’re proud to help organizations thrive, and we’d love to tell you more.

The Power of Data Modeling

Three levels of data models, differentiated by grade of abstraction, take the process from hypothetical to here and now.

Business Intelligence

Also referred to as Conceptual or Enterprise modeling, this is the broad view of how data will interact across the organization. It begins by specifying the main business needs then defining the most important objects and how they relate to each other.

Logical Data Modeling

This is the conceptual model zoomed in to the next level, where we denote how the specific technical details of the model will support each prescribed business function, connecting how definitive characteristics back business goals.

Physical Data Modeling

The equivalent of drafting your architectural design, here you’ll dig down into the granular level to map out database arrangement and how those databases will interact with features, applications, and each other.

Related Capabilities

We help clients plan, structure, and integrate their data to get actionable insights.


Tell your data what you want to know to reach exceptional outcomes.

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