Creating the ultimate live sports fan experience is like gameplay on the field: the winner is the team that collaborates better and plays harder than its competition.
With professional sports home game attendance having decreased by over ten percent throughout the past decade, sports and event venues play against formidable competitors. Streaming platforms entice people to watch from their living rooms, and sports-themed bars and restaurants can provide a low-stakes alternative to braving the trip to watch a game live. It’s up to venues to win attendance by providing an incomparable live event experience.
Creating an unmatched live experience starts with taking a team approach to data and using it to make business decisions that deliver memorable events. Listening to fans, exceeding their expectations, and improving operations can happen in real-time with an effective data strategy.
Sports venue data helps meet fans where they are
No one can control the weather, a traffic jam, or an underperforming team. While those factors do impact attendee flow and interaction at an event, a real-time data strategy helps stadiums prepare for the unexpected.
Everything from ticket sales and concessions rushes to bathroom lines and parking can be improved with up-to-the-minute coordination. Improved operations bring a better fan experience—and more revenue. Resultant’s data strategy services deliver the power and insight to break down silos, drive data-informed decisions, and decrease unknowns through predictive analytics. Teams like the Texas Rangers benefit from a data strategy that not only automates manual processes but also creates a clear roadmap when it’s time to scale.
Streamlined data systems brings more insightful analytics
Venues today tend to use a range of on-prem, cloud, and hybrid data solutions. But navigating disparate systems increases the risk of introducing errors. Manual processes decrease efficiency, bog IT teams down with busy work, and don’t provide actionable insights.
We help organizations unite disparate systems, accelerate collaboration, and enhance security. Seamless integrations help venue and operations teams eliminate information gaps, spot trends, and make data-driven decisions to deliver exceptional events to attendees—every time.
Maximizing revenue in real-time
Building a business intelligence strategy can do more than collect relevant data: It can help maximize revenue by making that data easier to find and leverage. When venues can analyze their data and identify trends instantly, they can pinpoint issues, decrease facility bottlenecks, and scale processes that make it easier for fans to root for their teams—or their favorite superstar—without distraction.
Happy fans become loyal fans, the power that fuels every team and successful venue. With the right business intelligence, stadiums can realize significant time and resource savings while capturing the insights to help them create the ultimate fan experience.
The road to fan delight starts here.
There’s more than one way to win a game, but creating the right starting lineup is crucial. With a 30-minute whiteboarding session, Resultant experts can evaluate your current data processes, offer feedback, and help you create a stronger playbook for the fan experience.
Schedule your complimentary session today
